Product
The Engagement Intelligence Layer for Modern Advertising.
Embed interactive overlays into any video and capture real behavioral signals - tap intensity, rating input, drop - off timing, and conversion correlation - without disrupting performance.
01
Interactive Video SDK
Embed interactive video in any application.
The Reaction SDK provides a fully-typed interface for embedding interactive video into web, iOS, and Android applications. It handles state management, event emission, and session tracking without requiring changes to existing video infrastructure.
ReactionSDK documentation →Specifications
- Embeds via script tag or npm package
- Emits typed events on every interaction
- Supports frame-level timestamping
- Handles offline buffering and retry logic
- Zero dependency on third-party ad networks
02
Behavioral Signal Engine
Transform interaction into structured behavioral data.
ReactionSaaS captures structured engagement events in real time — turning taps, ratings, drop-offs, and completion signals into measurable intent streams. This is not just video interaction. It is behavioral telemetry infrastructure.
View results →Event flow & capabilities
Each viewer action is captured as structured event data and streamed to the analytics engine for real-time optimization and reporting.
- Structured event capture — timestamped tap, rating, drop-off
- Real-time signal streaming at scale
- Drop-off & completion mapping by timeline
- First-party intent signals (not just CTR)
03
Monetization Infrastructure
Deterministic revenue. No auction dependency.
The monetization layer calculates revenue from three structured inputs: Impression volume (CPM), interaction depth (CPI), and platform license. Output is a single, auditable revenue figure computed per billing cycle.
Revenue Model →Specifications
- CPM calculation from impression event stream
- CPI calculation from interaction event stream
- License fee applied at fixed monthly rate
- Revenue figure computed server-side
- Exportable billing report per period
04
Enterprise Dashboard
Operational visibility for enterprise deployments.
The ReactionSaaS dashboard provides real-time and historical access to platform metrics, revenue data, and system health. Role-based access control enforces data boundaries across teams and accounts.
Dashboard Preview →Specifications
- Multi-tenant with namespace isolation
- Role-based access: admin, analyst, viewer
- SDK health monitoring and alerts
- Revenue breakdown by signal type
- Audit log for all data access events
Revenue model
Revenue is computed from impressions, interactions, and base license.
Revenue is computed from CPM (impressions), CPI (interactions), and fixed license fees. Output is a single deterministic revenue model for reporting and reconciliation.