Measured engagement. Same promise as your performance test.
Interactive video on pages you control produces richer first-party signals than passive formats alone. ReactionSDK captures those signals; ReactionSaaS turns them into analytics you can act on.
Methodology
Charts below are illustrative for category storytelling. For customer-specific lift we pre-register metrics, windows, and controls before you ship.
Industry performance benchmarks
Interactive video ads can generate significantly higher engagement rates compared to passive formats according to multiple digital advertising studies.
ROI Impact Calculator
ROI impact. Drag the sliders — the value above each track shows what is registered. Model revenue lift, impression overage by tier, and net impact vs. estimated software cost (subscription + CPM over included impressions).
The readout above updates as you drag.
25,000 impressions included · illustrative $9/1K overage — confirm in your agreement
This tier: 25,000 impressions included · then $9 / 1K overage
Same as relative lift on conversion when traffic is fixed.
For lead-gen, use dollar value per qualified lead.
Modeled commercial impact
| Billable impressions / mo | 50,000 |
| Included impressions (tier) | 25,000 |
| Impressions in overage | 25,000 |
| Base subscription | $99 |
| Impression overage (9 / 1K) | $225 |
| Total software (est.) | $324 |
| Baseline orders / mo | 1,250 |
| Incremental orders (modeled) | 62.5 |
| Incremental revenue (modeled) | $4,688 |
| Net monthly impact (est.) | $4,364 |
| Payback on software (est.) | 2 days |
| ROI vs. total software cost | 1,347% |
Net positive vs. estimated total software cost (subscription + impression overage).
Not financial advice. Illustrative tiers and lift; confirm metering and rates in your agreement.
Engagement Heatmap
Understand exactly where attention drops and which moments drive interaction.
Reaction Velocity
Intent Score Modeling
Enterprise feature - available in advanced analytics packages.
Creative Optimization Dashboard
Scene Reaction Map
Identify scenes with highest engagement.
Audience Reaction Clusters
Segment users based on interaction intensity.
Creative Performance
Compare ad variants based on interaction depth.
Advanced analytics features coming soon.
First-Party Engagement Data Advantage
As third-party tracking becomes less reliable, first-party behavioral signals are becoming one of the most valuable forms of marketing data.
Interactive advertising captures direct feedback signals from audiences, allowing brands to understand engagement intensity, purchase interest, and creative performance.
These signals enable better optimization, faster creative testing, and stronger audience segmentation.