Fire Google Ads website conversions when ReactionSDK engagement signals succeed on your website. Configure conversion ID and labels in the ReactionSaaS dashboard, then add our server-hosted helper tag in GTM after your ReactionSDK loader.
1) Create conversions in Google Ads
In Google Ads → Goals → Conversions, create website conversion actions for the signals you care about (CTA click, video completion, etc.). Copy the conversion ID (AW-…) and each label.
Save your settings under Dashboard → Integrations → Google Ads. You can use one default label for all events or set a per-event label in the event mapping section.
2) Add GTM tags (order matters)
Create two Custom HTML tags with the same trigger (e.g. All Pages). ReactionSDK must load first; the Google Ads helper listens for SDK browser events.
<!-- ReactionSDK loader (required first) -->
<script src="https://www.reactionsaas.com/integrations/gtm/reaction-sdk-loader.js?account=YOUR_ACCOUNT_ID&campaign=YOUR_CAMPAIGN_ID&creative=YOUR_CREATIVE_ID"></script><!-- Google Ads conversions via ReactionSDK (server-hosted helper) -->
<!-- Place after ReactionSDK loader on the same GTM trigger -->
<script src="https://www.reactionsaas.com/integrations/google-ads/conversion-helper.js?account=YOUR_ACCOUNT_ID"></script>3) Verify
Publish your GTM container, load a page where both tags fire, and interact with a ReactionSDK overlay. The dashboard Integrations panel polls for helper load and first conversion beacons automatically.
To simulate on your site (browser console):
document.dispatchEvent(new CustomEvent('reaction_sdk_cta_click', { bubbles: true }));Try it live
Preview overlay interactions on a sample video (same demo as the docs playground).